I pretty much only buy Target brand disposable diapers. Before the twins came along, I paid the premium price for name-brand diapers like Pampers and Huggies. Having multiple kids in diapers at the same time, though, made it very apparent how much extra money we were spending for those diapers instead of using a generic or store brand. It turns out that the Target diapers work and fit as well or better than anything else we've ever used. And they cost significantly less.
That being said, I really like these two Huggies commercials I saw on RebelDad's blog. They're notable because they're funny and because they feature dads. Personally, I couldn't care less about the fact that diaper companies target their advertisements towards women when there are plenty of dads that are primary caregivers in homes. Of course companies target women with advertising when the majority of their consumers are women. It makes sense. Plenty of women drink beer, but the vast majority of beer commercials are targeted towards men. I get it. You go where the spending is. But, it is still interesting when you start seeing new approaches like these commercials below. I'll still be buying Target brand diapers, but thanks for the entertainment, Huggies.