May 23, 2009


This is a photo of the drink specials menu at the bar in one of our local movie theaters.

I have two beefs with this.

1) The "Captain Kirk" is actually a Long Island Iced Tea. They didn't change a single ingredient. How flippin' unoriginal. If you're going to have movie themed drink specials, at least have the marbles to come up with some new or unique drinks. Show some initiative, dammit.

2) I'm no Trekkie, but would Captain Kirk's drink of choice be a Long Island Iced Tea? Wouldn't that be like Bond walking up to the bar and ordering an Appletini? Lame-o.


Trike said...

That's marketing in a nutshell. Making the old *seem* new by changing the name.

The Mr. Spock sounds pretty good.

Charity Donovan said...

They could at least throw some plastic pointed ears in the Mr. Spock...I agree - if you are going to do it RIGHT!!!!!